The focus on social media centers around the fact that 3.6 billion people worldwide were using social media in 2020, and Statista predicts this number will grow to 4.41 billion in 2025.
Social media marketing is now used more than all the other traditional media channels put together, also, unlike all other media, it is 100% transparent in terms of return on investment. Through sophisticated analytics you can navigate and fine tune targeting your customer by gender, geolocation, age, profession, social habits, music taste, eating habits, brand loyalty etc. meaning there is effectively no waste!
Social media advertising spend is now more than TV, Radio, Press, Outdoor and all other combined!
That’s an incredible statement for a relatively new media channel phenomenon. However while it’s easy to use, quick and simple to get started there are now many industry professionals that can help you make better use of your content, channels and marketing, improving reach, through experience, leveraging your campaigns to provide amazing return on Ad spend (ROAS) and indeed now there’s an entire infrastructure of agency specialists to choose from.
It used to be that as you attracted followers and through posting on Facebook or Instagram you would reach most of them. However it’s now a ‘paid’ media channel where you really have to spend money to ‘boost’ each post to achieve any meaningful results. Through advertising on social you can reach millions more and this is where audience profiling and other demographics, content selection, post culture and social media experience can really make the difference.
GURU Social offers an unique social media service combining the merits of organic engagement and the power of paid media campaign management to provide even better results. We have wide experience from small boutique style clients with passion fueled profiles who simply wish to get more engagement to become more influential in their industry to more aggressive advertisers who need to achieve specific consistent high audience reach in the millions.
99% of our customer say they ‘trust our judgement, enjoy working with us and would recommend us’
From artists to creative agencies, retail to manufacturing, corporate to media, GURU Social have a mix of business clients who all want consistent growth while reaching their target audience with every post.
We understand what it takes to make the difference and know the steps to avoid, we can help shape your content, design a schedule, implement a consistent structure enabling you to achieve a level of growth perhaps you were not aware of.
We operate a dedicated account manager that provides real momentum. There is no contract so we are completely flexible, and as soon as we get started you will see results.
You can follow our instagram as we continually bring what’s new to the various channels, latest influencer trends and keep up to speed on the trends and changes on the various platforms.
I hope this was helpful and remember social media has not even nearly peaked yet although over half are now engaged, therefore there even more scope to grow. Good luck with your social media marketing.
Get in touch with GURU Social using the form below.