Promote Your Instagram on Your Other Networks.
Most users are on several different social platforms, so you can always start by letting followers know about your new Instagram account.
Use Popular Hashtags.
Instagram is hashtag-driven, just like Twitter, and using the right hashtags at the right time can make your posts much more discoverable.
Spice Things Up With Video Content.
Video content is tremendously important on Facebook and Twitter. You shouldn’t overlook it on Instagram, either!
Over on Instagram, engagement is growing faster for videos than for images.
Optimize Your Brand Page.
Your Instagram brand page is your company’s public face and there’s a lot to do here.
Your brand page is your opportunity to introduce yourself to the Insta-world.
Post Consistently and Stick With It.
If you’re adding Instagram to your social strategy, remember it’s a big commitment: Brands should aim to post at least once a day!
