Social commerce is one of the hottest trends in social media today, and is a great way to boost sales.
The lockdowns we experienced in 2020 lead to rapid growth in the e-commerce market, which has continued in 2021. Social commerce is where products are sold directly within social media platforms. So, rather than being re-directed to an online store, purchasing and product reviewing takes place without leaving the social platform.
People now spend more time on their phones than they do watching TV, and Facebook says that 70% of shoppers look to apps such as Instagram for product discovery. Similarly, it’s now much more common for consumers to search for outside validation of products, such as reviews or influencer endorsement, before buying.
This means that social media platforms, namely Facebook and Instagram, are great opportunities for brands to enhance the shopping experience of their customers and ultimately boost sales. Social media platforms are commonly used as search engines, and selling through these platforms enables a more seamless buying experience for your customers.
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