Humans connect to, relate to, and trust other humans.
If someone doesn’t trust you, would they be likely to do business with you? Of course not. Therefore providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical.
Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience. But others restrict themselves to a faceless, cold, and corporate environment where one monotone branded voice is utilized across all channels.
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? The difference between marketing that we listen to and marketing that is easily forgettable is the ability to create a relatable and humanized brand to spark a connection between our audiences.
As marketers, you’re trying to gain traffic, generate qualified leads, nurture those leads into customers, retain those customers, and grow revenue, but take yourself out of that money-making mindset for a moment. How do you feel when you browse your company’s site? What about on social media channels and email marketing campaigns? Are all the messages you’re sending out purely promotional? your brand could be more successful if you stopped pushing solely sales-heavy content and started marketing as a real person!
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Photo credit: @nik.jel
